Dell UltraSharp 6K

Hero Video: Concept, Design, and animation

Dell UltraSharp 32 6K is the world's first 6K monitor with IPS Black panel technology, delivering exceptional color and detail. For the launch of this special product, I was tasked with creating a video for the banner on Dell's monitor category page.

Concept

Every pixel matters in creating high-resolution imagery.

The video features a multitude of images that fit into a pixel grid, forming a larger picture when viewed from a distance. This visual message highlights the incredible amount of HD images the monitor can display. The video showcases how UltraSharp supports creative professionals—designers, photographers, artists, architects, and more—reflecting the brand’s essence. Through dynamic visuals, we demonstrate the monitor's expansive resolution and versatility, underscoring its impact on professional workflows. The project is visually inspired by Joan Fontcuberta’s work, notably his mural "The World Begins with Every Kiss".

The project served as a model for creating a new media format on Dell’s category pages. As part of the project scope, I developed a comprehensive guidelines document, including a Figma template with design grids, dimensions, and recommendations, as well as an After Effects template to ensure consistency in asset creation.